Apple S Not So Secret Branding Advantage
Apple’s product naming is easy to love. Apple’s recent success in the technology market is, of course, the result of several factors. The solid hardware, the meticulously maintained and simplified software, and a fantastic retail show from the store floor to the unboxing of its products. They have a total user experience that no one has yet been able to touch. Something that isn’t talked about much, however, is quite basic: Apple’s product naming strategy....