Following the release of its annual holiday ad last week, Apple today has shared a new Shot on iPhone ad. This time, the focus is on a “cinematic snowball fight” captured with the iPhone 11 Pro. Check out the video below. Apple’s new “Snowbrawl” video was captured by director David Leitch, who you may know from his work on films such as Deadpool 2, Fast & Furious, and more. The video was shot entirely on iPhone 11 Pro and packs elements like slow-mo, zooming, and more....

Apple kicked off its Apple Watch showcase today at Milan’s Salone Del Mobile Design Fair in Italy and on hand at the event were Apple executives including marketing chief Phil Schiller and designer Marc Newson. We learned earlier this week that Apple planned to showcase the Watch at the event in Milan today, although Italy is not included in the initial 9 launch countries and availability for the region has not yet been announced....

Apple has said that the random shutdowns plaguing some iPhone 6s models may be more widespread than it first believed. Apple initially said that it found that battery components in a particular batch of iPhones were exposed to the air for too long before assembly, causing the batteries to cut out. It has now updated its statement to say that some customers with phones from outside this batch have also experienced shutdowns, and that it will be issuing an iOS update to help track down the cause …...

Apple’s SVP of worldwide marketing Phil Schiller has tweeted that November has set an all-time record for App Store sales. November 2016 was a record breaker for the #AppStore – the highest monthly sales ever in App Store history! — Philip Schiller (@pschiller) December 7, 2016 Schiller didn’t give any numbers for either sales or downloads. The holiday season usually sees the highest sales of the year, Apple announcing back in January that it had achieved more than $1....

As promised two days ago, Apple is now contacting developers who applied for expedited Apple Watch shipments, notifying them that they’ve either won or lost the random selection process. Selected developers are now entitled “to place an expedited order for one (1) Apple Watch Sport that’s guaranteed to ship by April 28, 2015” paying full price for the Watch and, if chosen, AppleCare. Developers have until 5:00pm “local time” on April 27 to complete their orders....

Apple settled out of court in the latest e-books price-fixing suit brought against the company, allowing the company to dodge an $840 million bullet, as reported by Bloomberg. The case, brought against the Cupertino company by multiple states and consumers, was set to go before a jury next month, but that will no longer be necessary. The terms of the settlement have not yet been revealed, and the opposing sides of the case have one month to request formal acceptable of their agreement by the court....

In 2011, Apple reversed the direction of scrolling with Mac OS X Lion. It was a point of no return. iOS popularity was accelerating, and the Mac had to adapt. Apple included a scroll direction toggle to smooth the transition. Some people loved the change and longtime Mac users expressed frustration, but one thing was immediately clear: computers had evolved, and there was no going back. Exactly one year ago today — January 28, 2020 — Apple MixC Qingdao in China became the first Apple Store in the world to temporarily close due to COVID-19....

With little fanfare and no accompanying information on what’s changed, Apple’s seventh-generation iPod nano has received a software update to version 1.0.4. The new software follows the release of updated iPod nano colors last month, but does not appear to change any major functionality with the small touchscreen device. iPod nano software version 1.0.4 can be downloaded through iTunes after connecting the nano using a Lightning cable. Note that a bug in the current beta release of OS X El Capitan can cause iTunes to crash after downloading the update but before it begins to install; we would recommend using OS X Yosemite for the update....

Apple has today released an update to the 12 inch Retina MacBook line, with new Skylake processors, overall better performance, and a new color: Rose Gold. The new internals have also allowed Apple to grab an extra hour of battery life out of the same sized product. The MacBook refresh keeps the same thin chassis, the same edge-to-edge keyboard and the same single USB-C port design as the original Retina MacBook, released about a year ago....

Apple has released the second public beta version of macOS 10.12.4 which includes Night Shift for Mac. macOS 10.12.4 public beta 2 follows the second developer version of the upcoming software update. These are the new features included in macOS 10.12.4 beta: Night Shift now available on the Mac. Dictation support for Shanghainese. Ask Siri about cricket scores, schedules and player rosters. Siri knows about statistics and data from the Indian Premier League and International Cricket Council....

Apple is having a bad month. Sure, the company launched two new iPhones, introduced the world to their first wearable device, and debuted a brand-new NFC payment system, but for everything that went right something somewhere also seems to have gone horribly wrong. It started with a heavily-promoted live stream that failed within minutes, then moved to a massive, probably overblown “scandal” over bent iPhones. There was also the sudden discovery of a critical flaw that prevented a key iOS 8 feature from being available at launch paired with the subsequent botched update that was supposed to fix the problem but instead left owners of the latest iPhones potentially stranded without cell service for well over 24 hours....

Seems someone at the iPod touch Fans forum had a little accident – out walking he dropped his player and didn’t notice it had gone until some time later when a friend found the ‘touch – well, after accidentally running it over with a pick-up truck (well, that’s the story). The glass screen of the device is shattered but intact – safe to touch except in one corner of the screen, and the device is dented at the back – but, surprise, surprise – it works....

Apple’s Secure Enclave set a precedent in smartphone security that has so far been followed by many Android brands. A new research study found that Huawei, Samsung, Xiaomi, OnePlus, Vivo, LG, Oppo, and Sony all now have models with equivalent embedded hardware security features… Counterpoint Research said that most phones model their hardware security after the Secure Enclave, while Samsung and Google take slightly different approaches to achieve the same end result....

Leading Apple’s negotiations are Zack Van Amburg and Jamie Erlicht, the two former Sony Pictures executives who recently joined Apple to lead its original content efforts. It’s unclear how much Apple is willing to spend specifically, but the franchise is said to be worth anywhere from $2 billion to $5 billion. That massive price tag would seemingly exceed the budget Apple dedicated to original content, which one report pegged at around $1 billion....

Apple today released an unlocked GSM version of the iPhone 5s on its online store for the United States. This version of the iPhone 5s includes the same exact capabilities of the non-unlocked models, but does not include a SIM card. Users who buy this version of the iPhone will need to supply their own SIM card. The central benefit of an unlocked iPhone is that it can work on many GSM networks across the globe with no contract....

Apple has published some of the videos from today’s keynote event on YouTube for replay, including the first TV spot for the iPhone 6s and the introduction video presenting 3D Touch on the new phone. The keynote itself isn’t yet available, but should be soon. You can watch the new videos below. [youtube https://www.youtube.com/watch?v=cSTEB8cdQwo] [youtube https://www.youtube.com/watch?v=iicnVez5U7M] [youtube https://www.youtube.com/watch?v=JZJHbvDWzFQ] [youtube https://www.youtube.com/watch?v=wGe66lSeSXg] [youtube https://www.youtube.com/watch?v=HaWkgg5l9sg] [youtube https://www.youtube.com/watch?v=WlYC8gDvutc] [youtube https://www.youtube.com/watch?v=Ar2wuOxBpDw]

In addition to the incoming OS X Mavericks Mail Update that we reported on previously, sources say that Apple is readying a slew of performance and bug fix updates for several other OS X Mavericks applications. According to the updates seeded today to Apple employees, Apple is preparing updates for iBooks, Safari, and the Remote Desktop Client apps: For iBooks, Apple says that the new version (1.0.1) “includes bug fixes and improvements to performance and stability....

Apple has just released iOS 13.6.1 and iPadOS 13.6.1 for all users, just one month after the release of iOS 13.6. The update fixes some known issues related to the Exposure Notifications and another one that could make the displays exhibit a green tint. iOS 13.6 was released in July with Car Key, a digital key that will work for locking, unlocking, and starting supported vehicles. The update also introduced Apple News+ Audio with professionally narrated audio stories curated from the Apple News team to your device....

In addition to iOS 8.4 and OS X 10.10.4, Apple has released a new version of iTunes for Mac that brings Apple Music to the desktop. The update also supports streaming Apple’s new Beats 1 24/7 live radio station and includes a refreshed icon. In addition to the My Music, Playlists, Radio, and iTunes Store tabs under Music on iTunes, the new update also adds Apple Music’s new For You section for viewing music similar to your taste, a New section for promoting newly released material, and a Connect tab for following artist activity including sound clips, videos, and photos shared....

Apple has released the third iOS 10.3 public beta for testing on iPhone, iPad, and iPod touch. iOS 10.3.2 public beta 3 follows one day after the third developer version of the upcoming software update. Apple has also released the third public beta version of macOS 10.12.5. Apple’s public beta program is free to participate in unlike its paid developer program. iOS 10.3.2 will be released to everyone in the future, and the public beta allows more users to test pre-release versions of the software update before it’s finalized....