And even if this particular speculation proves incorrect, we think the commentator has come up with some compelling suggestions and effective reasons for Apple to make such a move – there’s money in it… Peter S. Magnusson, founder of Virtutech, has gone on the record to predict the introduction of Apple TV 3.0 at today’s event – and his predictions make good reading, even as a simple list.. Apple TV 3....

Bloomberg has published a new report that includes a memo sent to all Apple employees with a clear message: employees who leak internal information will be fired, face legal action when possible, and risk becoming unemployable at other companies. In the leaked memo, Apple claims the employee who shared the copy of pre-release iOS 11 ahead of time was caught and fired within days, while other leakers who shared product details prior have also been caught:...

Apple has released the third iOS 10.2.1 beta for developer testing on iPhone, iPad, and iPod touch. iOS 10.2.1 is likely a bug fix and performance improvement release. The initial beta was released on December 14 with a second beta issued before the holiday break. watchOS 3.1.3 beta 2 and tvOS 10.1.1 are also out for testing. We’ll update to the latest version and highlight any changes discovered below. iOS 10....

Apple has released the sixth beta version of iOS 11.2 beta for developers. macOS 10.13.2 beta 6 is also available for testing. Here’s what we’ve seen so far: iPhone 8 / 8 Plus / X marketing still wallpapers now available on older iPhones (download here) Feedback app included during beta No sign of Messages in iCloud yet, some level of AirPlay 2 present Calculator bug caused by slow animation fixed Some emoji are tweaked Additional Live wallpapers for iPhone X (see here) Apple Pay Cash beta for testing New introductory pricing option for subscription apps New Control Center explainer for Wi-Fi and Bluetooth behaviors New Control Center indicator on iPhone X (previously spotted from Apple but not in prior iOS versions) Faster wireless charging While these changes are currently limited to beta testers, Apple recently released iOS 11....

Apple today released its new Apple Watch Sport Band for 2020 Pride, along with a matching band from Nike. Apple has released special Pride bands for the last couple of years, but this is the first time Nike has also joined in with the celebrations. The new bands are available to order today from the Apple Store. The bands match new watch faces coming in watchOS 6.2.5, which we reported over the weekend....

Apple today has informed members of its Developer Program that they must enable two-factor authentication on their account by the end of this month. Apple made the announcement in an email to Developer Program members. Apple has seemingly required new Apple Developer Program signups to have two-factor authentication enabled for a while now. This change, however, is targeting existing developers who have yet to enable the security measure on their account....

Apple has implemented purchasing limits on many of its products this week. As noted by CNBC, Apple has placed restrictions on how many iPhones and iPads can be ordered by a single customer due to ongoing supply constraints as a result of COVID-19. The report explains that Apple’s online store now limits customers in the United States to buying “two units of each iPhone model per person.” Of course, customers can buy more than two iPhones in the same order, as long as they are different variants....

Investor anxiety is high at present, with deepening gloom in the US economy and depressing forward analyses of consumer electronic spending. And with Apple set to reveal its Q2 FY 2008 financial results tomorrow, lack of an admitted iPhone sales boost seems to have been sufficient to drive the sell-off, regarded by some on financial bulletin boards as representing particularly heavy trading. Despite the malaise, AT&T did admit some iPhone goodness: “iPhone continues to be very popular with customers, feedback is very good,” the company said....

Apple has opened retail stores prime locations like Grand Central Station and Fifth Avenue in New York, Covent Garden in London, the Louvre in Paris, and its Beijing store with a 40-foot curved glass exterior. While those stores may be large, beautifully architected, and significant, Apple is preparing a new store that will be even more extraordinary for the decade-old retail chain… Beyond its string of over 300 Apple Stores across the globe, Apple has been eyeing a new strategy to bring its products into even more places....

The Apple Watch Series 6 and SE are now available at reopened Apple Stores, and Apple has created a more personal experience for customers hoping to size the new Solo Loop and Braided Solo Loop bands. While inventory and display selection may vary by location, most Apple Stores now offer a full range of Solo Loop and Braided Solo Loop bands to try on. With the pandemic changing the nature of in-store shopping, Apple has simplified Apple Watch Studio, displaying only bands without watch cases in a small number of trays....

FileMaker has had an amazing history seeing its first release back in April of 1985. Apple formed Claris in the late 1980s, and it eventually purchased the company that owned FileMaker. Today, FileMaker continues its history of strong releases with FileMaker 19.3 with Apple Silicon support, Microsoft Edge integration, and significant server enhancements. Over the past year, FileMaker has seen hundreds of enhancements, and today they are bringing even more. The latest update for FileMaker brings more deployment options, significant improvements in performance, stability, security, and the next generation of its no-code app builder....

The streaming wars continue, and Apple is now preparing for the launch of its own streaming platform, Apple TV+. Netflix is no longer the only option for both licensed and original content anymore, as many other studios, networks, and companies have come up with their own subscription services – some more affordable than others, and all of them with different content. Streaming platforms have changed the way people watch films and TV shows, as they have somewhat made them more accessible, and subscribers can enjoy the content they want whenever (and wherever) they want....

Apple has just announced its latest promo for Apple Pay users, and it offers four months of unlimited coffee at Panera Bread. The offer is valid when you check out with Apple Pay in the Panera Bread app. According to an email sent by Apple to users this Wednesday, consumers can subscribe to MyPanera+ Coffee and get four months for free by checking out with Apple Pay. The offer is valid from today until January 27, 2021, for new subscribers only....

Apple has released the first iOS 10.3 beta for developer testing on iPhone, iPad, and iPod touch. We’ll update to the newly released iOS 10.3 beta and detail changes below: Back in December, iOS 10.3 was first rumored to be released this week and include a new Theater Mode toggle accessible in part via Control Center. Apple similarly released a feature-packed software beta this time last year with iOS 9.3 which included Night Shift, new CarPlay features, and upgraded stock apps....

Apple has released the fourth iOS 10.1 beta which includes the Portrait camera for iPhone 7 Plus that applies a DSLR-like blur effect over photos using the dual lens system. iOS 10.1 beta 4 is available to registered developers. The fourth beta is also available to public beta testers on iOS 10.1 today. Portrait mode is a feature that was demonstrated at Apple’s keynote earlier this month, but the major new feature wasn’t ready for primetime when the iPhone 7 Plus initially launched....

Apple has released the seventh developer and public beta version of iOS 10.2 for iPhone, iPad, and iPod touch — the second developer and public beta this week. iOS 10.2 includes several upcoming features like new Unicode 9.0 emoji, three new iPhone 7 and iPhone 7 Plus wallpapers, a new TV app, additional camera features, new Messages screen effects, and more. iOS 10.2 will be released to everyone likely sometime next week, and a free public beta program is available for non-developers....

Apple is updating its affiliate program today for the rebranded Apple Books. And with that, Apple is making some changes for authors and publishers that will make it easier to distribute on the platform. Firstly, and the more obvious change is Apple is updating all of its badges, switching from “Get it on iBooks” to “Get it on Apple Books”. This applies to all labels such as downloading or pre-ordering books, in all languages....

Apple today announced that it has revamped its Affiliate Program with a handful of changes. The Affiliate Program now features a redesigned interface with a new navigation system, more powerful reporting, and more. Apple touts that with navigation design has been “updated and simplified.” There’s also a new dashboard with performance metrics and other data visualizers. As for payments, Apple says that the new design makes it easier to see what you’ve earned....

After several years of quiet development, Apple is readying a major new iOS initiative codenamed “Proactive,” which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans. As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps....

We obviously had to white out numbers above – From Apple’s Retail inventory system. A source inside Apple Retail has shared with us the numbers for Apple’s Black Friday sales event. Black Friday is always huge shopping day and Apple forecasted at least 4X sales for the day. However, because Apple did have the lowest prices on big ticket items like the iPad, it blew away forecasts by 7PM and unsurprisingly had its biggest sales day of all time....