Apple Shares Video For Designed By Apple In California Book Featuring Jony Ive Glimpse At Design Studio
Last month, Apple somewhat surprisingly released a physical book called “Designed By Apple In California” chronicling 20 years of its product design. Coinciding with the launch, Apple shared a new video of Jony Ive discussing the book. At the time, Apple shared the video with a select Japanese magazine, but now Apple has uploaded the video to its own YouTube channel. In the video, Jony Ive discusses Apple’s motivation behind releasing a book....