Apple Pay Reward Cards Will Roll Out Slowly With Whole Foods Launch In Fall

Apple earlier this week announced a handful of retailers that will be the first to offer loyalty card support through Apple Pay, but there’s one company planned for the initial launch that it didn’t mention: Whole Foods. Expect the roll out of other rewards cards to be slow, however, as NFC terminals work to enable support with retailers…

The adoption of loyalty cards through Apple Pay will likely be slower than credit and payment cards as NFC terminal makers, such as Verifone, have to enable each program on a case by case basis, according to sources close to the situation. That likely means that you can expect the roll out of the loyalty/rewards programs through Apple Pay to be much slower than the addition of new retailers and card issuers supporting the platform.

The full list from Apple’s press release included Walgreens Balance Rewards, Kohl’s Yes2You Reward program,  Coca-Cola, Dunkin’ Donuts, Panera Bread, Wegmans Food Markets, BJ’s Wholesale Club, and JCPenney.

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