Apple Ranked Behind Google As World S Second Most Valuable Brand

A new report out today from global brand consultancy BrandZ places Apple as the second most valuable brand in the world, with Google holding the lead. The rankings are based on a combination of customer sentiment and financial performance…

BrandZ uses a combination of data from Kantar Millward Brown and Bloomberg to assign “brand equity” to each company. Coming in at the top is Google with a brand valuation of $302.06 billion, up 23 percent compared to last year’s ranking. Apple locks in second place with a brand valuation of $300.59 billion, up 28 percent year-over-year.

Both Apple and Google remain gridlocked in the same positions as last year, despite Apple’s larger gain in total brand value.

Interestingly, BrandZ ranks Apple as number one in terms of brand assets with a score of 164. This, the firm explains, reflects a company’s logo and how recognizable it is:

The full report can be viewed here.