The goal of Worlds AIDS Day, recognized on December 1st in the UK, US and many other countries, is to raise awareness for the AIDS pandemic with a number of charities and organizations showing support and throwing events during the first week of December. One of those organizations is Product(RED), a charity that that Apple has long contributed to by selling red versions of its products. In September, the official (Product)RED Twitter account revealed that Apple’s contributions to the charity had reached $65 million, making it the largest contributor to the charity out of all participating companies.
[tweet https://twitter.com/tim_cook/status/407149257603284992]
Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding and donates a portion of profits to the charity. Apple’s Senior Vice President of Design Jony Ive and designer friend Marc Newson also recently worked with the charity to auction off one-of-a-kind pieces, including a red Mac Pro, for charity through Sotheby’s.
(Thanks, Lee!)
