Apple Senior Vice President of Industrial Design Sir Jony Ive never misses an excuse to get away to his native England, but for the Design and Art Direction awards, he brought his whole 16-member team to collect the award for ” best brand and the best design studio of the last 50 years.”
An incredibly animated Sir Jony Ive pictured in the video and image gallery below (thanks to reader “Coleman” who was there):
It is understood that Apple’s design team have never previously attended an award ceremony. Their appearance was all the more notable given that Apple is focused on the global launch of its iPhone5, which hits stores on Friday.
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Booklets from the awards highlighting the special awards nominees:
- Apple SVP Industrial Design Sir Jony Ive to design one off Leica M camera for charity?
- Former Apple designer reveals Apple passed on a curved-glass iPhone due to cost
- One of Apple’s lead designers reveals that the design process starts around a big kitchen table
