Apple tomorrow will open its latest flagship retail location in Chicago. The Michigan Avenue store features a gorgeous design that resembles a MacBook Air from the top, and Apple this week offered the first preview of the store as well as commentary from retail head Angela Ahrendts and designer Jony Ive…
In a press release today, Apple shared new images of the Michigan Ave store, showcasing its placement on the Chicago River. The store is surrounded by iconic Chicago landmarks such as the Chicago Tribune building. Apple touts that the retail store creates “a new connection between North Michigan Avenue, Pioneer Court, and the Chicago River.”
To celebrate the opening, Apple is hosting “The Chicago Series” over the next month. This will see sessions and programs that let local artists “pursue their passions.”
Angela Ahrendts commented on the new store, saying the Michigan Avenue store represents “the first in a new generation of Apple’s most significant worldwide retail locations.” She explained:
Meanwhile, Apple’s Jony Ive explained the new Michigan Avenue store is about “reviving important urban connections” within Chicago. Ive said the store does this by combining a historic city plaza with a new connection to the river:
“Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
Apple Michigan Avenue officially opens to the public tomorrow, October 20th at 5PM local time. More information in the press release below:
Chicago — Apple today previewed Apple Michigan Avenue, its newest and most ambitious store, creating a new connection between North Michigan Avenue, Pioneer Court and the Chicago River. Intended as a gathering place for the local community, the store will host year-round Today at Apple programming, building on Chicago’s city-wide initiative to enliven the Riverwalk. To celebrate the opening, Apple Michigan Avenue will host “The Chicago Series,” a month-long set of events that will provide attendees with the tools to pursue their passions, from photography and music to coding and app design.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
Accelerate Your Startup Idea with 1871 inspires participants to develop a startup business concept that will positively impact the City of Chicago and provides them solutions to turn their idea into a business. The selected finalist will receive ongoing support from 1871, a non-profit digital startup incubator, and Apple.
Participants in Create Collaborative Art will contribute to the creation of a new piece of work with local artist Theaster Gates and the Black Monks of Mississippi, a Chicago-based performance art ensemble.
Prototype a Civic App with BLUE 1647 encourages everyone to learn how to conceive and design an app concept that serves community needs, rewarding the top app developer with ongoing mentorship from BLUE 1647, a local tech innovation center, and Apple.
Photograph Chicago with VSCO teaches aspiring and established photographers how to capture the subtleties of neighborhoods and the people who live there. The best work will be featured at a future Today at Apple program in Chicago and on VSCO’s social media channels.
Cultivate Your Voice with Young Chicago Authors leads participants on a journey of telling stories and defining their voice through poetry, graffiti and rap. Following this program, “The Chicago Series” will wrap with a slam poetry open mic night with Kevin Coval, a leading voice in Chicago’s music community.
