Apple seems to have found favor with analysts this week. As Bank of America seeks to show investors that Apple continues to innovate, another Apple analyst has outlined four reasons to believe in Apple’s continued success.
He also argues that the claim once made by Steve Jobs – that the iPhone gave Apple a 5-year head-start on other smartphone brands – is twice as true when it comes to wearables …
In a lengthy Above Avalon post, Neil Cybart opens by suggesting that Apple has once more fallen in love with the iPad and Mac, rather than being mostly focused on the iPhone and wearables.
Second, he says that Apple has an even tighter focus on the user experience.
Apple changed from a “pull” strategy in which some products like the iPad and Mac seemed to be having a hard time keeping up to a push strategy characterized by every major product category moving forward simultaneously. This shift appears to have been born in 2017, which would explain why we are still seeing the initial fruit of the effort. The iPad and Mac product categories have benefited the most from this revised “push” product strategy with more frequent and noteworthy updates.
Third, Apple continues to strengthen the attraction of the ecosystem.
Cybart sees huge untapped potential here, as he estimates that about half of all iPhone owners don’t yet own any other Apple devices. I’d add that ARM Macs will be a massive boost to the ecosystem, thanks to Macs being able to run iOS apps.
He ends by recalling Steve’s comment when launching the iPhone in 2007 that Apple was five years ahead of the competition. He says that turned out to be true and that the gap in wearables is even greater. Apple’s continued success is likely to be even more dramatic in wearables.
The whole piece is worth reading.
