As noted on the official schedule website for the 2018 SXSW Conference & Festival held in Austin, TX, Apple’s Director of Global Accessibility Policy and Initiatives will make a public appearance at the annual event.

On March 15th, Sarah Herrlinger will speak as part of a panel at the Innovations In Accessibility session during the conference’s Startup & Tech Sectors track. SXSW describes the session as follows:

As Apple’s accessibility lead, Herrlinger is primarily responsible for working on the company’s VoiceOver technology and Made for iPhone hearing aids. She has been an active advocate of Apple’s dedication to accessibility, and just last July spoke at the 22nd Biennial Conference of Telecommunications for the Deaf and Hard of Hearing.

Apple typically makes a public presence at SXSW in some form or another. Last year, Beats 1 anchor Zane Lowe spoke at a keynote about Apple Music. In previous years, the now-defunct iTunes Festival was held at SXSW. Back in 2011, Apple even set up a temporary retail store at the festival’s grounds.

Registration for SXSW, which runs this year from March 9-18, is now open. All panels require a paid badge to attend.