While Apple does not have a booth or keynote at the 2012 Consumer Electronics Show in Las Vegas, the company is on the show floor scouting the competition. PaidContent’s Tom Krazit spotted Apple’s head of iOS product marketing Greg Joswiak at Sony’s booth. Joswiak talked to PaidContent, with a grin on his face, and said he was on location to see “How other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.” Interesting.
It is worth noting that Apple has not participated in a trade show since MacWorld 2009, where the company announced iWork ’09, new MacBook Pros, and more. In recent years, Apple has stuck to announcing new products at its own events.
- Apple’s four keys to success: Making complex things simple (9to5mac.com)
