Apple’s move into original television content will be ‘very challenging,’ suggests 21st Century Fox CEO James Murdoch.
Murdoch made the comment at Re/code‘s Code conference, while describing Apple’s involvement in TV production as ‘dabbling’ …
His remarks were quoted by CNET.
Fox agreed in December of last year to sell 21st Century Fox to Disney for around $66B. That isn’t yet a done deal, with Comcast launching its own bid to buy the Fox division.
Apple is reported to have around 12 original content TV shows in the works, with a launch planned for somewhere in the spring to summer 2019 timeframe. This followed an earlier report saying that the company had allocated a billion dollars to the project.
CEO Tim Cook has said only that Apple is ‘invested’ in content and will be taking an approach which is ‘consistent with our brand.’
The company has continued to pull in talent for its content efforts, recently adding Adam Horowitz and Edward Kitsis as executive producers for an upcoming reboot of Amazing Stories.
