Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

[youtube=https://www.youtube.com/watch?v=ROZhrRm88ms]

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

Microsite embedded below:

Explore the game-changing apps from the film.

These are just a few of the hundreds of thousands of apps waiting for you in the App Store — apps that makeiPad Air 2 capable of even more amazing things.

Take your muse with you.

More than just a sketchbook, Tayasui Sketches is filled with beautiful tools so easy to use you may not wait for inspiration to strike before you start drawing.

Tayasui Sketches

View in the App Store

Rethink the way you think.

Capture and digitize all your reminders, bright ideas, and doodles in one fell swoop. Then organize and share them any way you like, with whomever you like.

Post-it® Plus

Create your own Hollywood studio.

With just a few props and lots of imagination you can create unforgettable movies frame by frame. And when it’s a wrap, invite the neighbors over for an art-house screening in your living room.

iStopMotion for iPad

Shape the things to come.

Put the designs in your head into your hands with AutoCAD 360. Now you can easily create, edit, and share stunning 2D and 3D drawings and renderings with workstation power, minus the workstation.

AutoCAD 360

See the writing off the wall.

Point iPad at a Gif-iti mural and watch it turn into a moving kaleidoscopic statement. It’s street art taken to an entirely new level.

INSA’s GIF-ITI VIEWER

Reimagine the classroom.

With Molecules by Theodore Gray, you can study, touch, and twist the building blocks of our world from the inside out.

Molecules by Theodore Gray

Become one with your engine.

You don’t need to be a mechanic to work like one. Optimize your car’s performance with an array of real-time diagnostics including trouble codes, fuel efficiency, and battery voltage.

OBD Fusion

See life through a different lens.

You don’t need a knack for illustration and a team of animators to turn a rainy afternoon into a cartoon. Bring your drawings to life, make your own comics, or create caricatures of your friends with this easy-to-use animation suite.

Animation Creator HD

Adobe Lightroom

A simple yet powerful way to organize, edit, and enhance all the photos from all your devices.

Athla Velocity: Ultimate

Turn your iPad into a personal hands-free radar gun and measure the speed of a serve, kick, or pitch.

Codea

Who says coding is hard or boring? Now you can learn to code by making fun games and simulations.

HM Tracker Design

Calculate the most effective angle for solar panels to catch even more rays.

Garden Plan Pro

Design the perfect plan for a garden and track its growth for the best harvest. Green thumb not required.

iRhino 3D

View or share a 3D design as easily as if you were holding the actual piece in your hands.

PlanGrid

Bring blueprints to the field or job site, share notes, and keep your crew on the same page.

Speedometer Speed Box

Gauge your need for speed. Measure the speed of moving cars, motorcycles, and more within a tenth of a mile per hour.

X32-Mix

Move out from behind the mixing board and control your Behringer X32 console with iPad from any seat in the house.

WunderStation

Never get caught in the rain again with crowdsourced weather reports and hyperlocal updates.

Whale Alert

Fatal strikes between ships and whales are being dramatically reduced by this crowdsourced whale notification app.

Homestyler Interior Design

Visualize how that midcentury modern credenza will look in your pad, from your iPad.

Sky Gamblers: Storm Raiders

Invite your wingman to a dogfight with this immersive, motion-controlled air combat game.

SketchUp Mobile Viewer

3D sketches are a powerful way to see before you do. Now you can easily view your designs from every angle before making them a reality.

Touchgrind Skate 2

Land an ollie lip slide with the flick of a finger in this irresistible skateboarding game.

Traktor DJ

Get the party started with pro DJ tools and effects that let anyone create killer mixes in seconds.

123D Catch

Capture life, in all its dimensions, and create 3D models of anyone or anything that you can even 3D print.

Paper by FiftyThree

Learn to love the blank canvas. Sketch, draw, paint, and get creative without tricky settings or distractions.

The Human Body by Tinybop

See what you’re made of. Study the human body by watching how it works from the inside out.

Camera

You’ll be amazed at how great a photographer you can be with the redesigned iSight camera and its incredible new features like HD time-lapse, slo-mo, and burst modes.

Learn more