Rumors and speculation about Apple’s video streaming service have been floating around for a number of years now, and it seems like the company may finally be ready to launch its new service. According to a report from CNBC, Apple is preparing to launch its video streaming service in April, corroborating a report from The Information back in January.

CNBC says that Apple is in “the final stages of preparing its new streaming video service”, and that similar to how the company handles Carpool Karaoke: The Series, it will offer some free original content for device owners and a subscription service for everyone else. The report says support from Netflix or HBO is still on the table.

One of the main complaints, similar to Apple’s rumored subscription news service, is that media companies may not get all of the data sharing information it typically gets, and it looks like Apple is also being aggressive with its video streaming deals.

Apple currently takes a 15 percent cut from users who choose to sign up for any streaming service through the App Store.

Apple’s own TV app as it exists today is a clear indication that the company wants to go down this road. The TV app currently keeps track of what you’re watching (if the provider supports the app), and will notify you when new episodes are available. You can also search for content within the TV app as well, and it will let you know where you can play the content.

With the new video streaming service in place, Apple will finally close the gap, and the TV app will theoretically be a one stop shop for all your video streaming needs.

Related stories:

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  • Apple reportedly working to offer ‘premium TV’ streaming bundle
  • Apple targeting international release for upcoming video service after initial US launch