Angela Ahrendts’ move from Burberry to Apple in 2014 saw her make Fortune’s ‘Most Powerful Women in Business’ list for the first time, entering at #29. She’s been working her way up the list since, this year climbing to #13 …

Ahrendts has this year climbed one place, from last year’s #14 ranking.

Fortune noted that she was second on stage at this year’s keynote.

Apple stores have offered free workshops for many years, but rebranding them as Today at Apple, and expanding the program, has turned them from a relatively well-kept secret into a key marketing initiative. Ahrendts is also attempting to rebrand Apple stores as Town Squares, though it’s as yet unclear to what extent this will catch on.