There’s been no shortage of controversy surrounding the new iPhone 6/s battery case released yesterday. Most complaints were around the capacity which is at the low end, the shape, or its actual existence which would seem to indicate that Apple made the iPhone 6 with too small a battery.

Tim Cook, in discussing with Mashable the new accessory, had an alternate take on its use:

Cook expanded on some of the nuances of the battery pack design:

Oh and about that “hump”…

Perhaps the best way to describe the new product was given by Apple’s VP of software engineering Cheryl Thomas who distilled it down to a catch phrase:  “When you need it, you need it.”