However, a figurative trademark is much stronger as it “confers the exclusive right to the trademark in its concrete figurative version, whereas a word trademark confers the exclusive right to the word(s) in any font with or without figurative elements”, the publication explains. The patent application was filed today with the Patent & Trademark Office in China and covers covering cases, sleeves, sheaths and pouches for computers as well as business cases, claiming the above three-dimensional shape as an element of the trademark. Makes you wonder what took so long…
