Apple Seems To Have Acquired Cue Personal Assistant App Would Fit Well With Siri Notification Center

Apple seems to have acquired Cue, a former personal assistant application for the iPhone. TechCrunch says that the purchase price was in the realm of $40 million, and AppleInsider initially reported the rumor this morning. Cue’s service shut down yesterday, leading to the acquisition chatter. The company gave its “sincerest thanks” to users, but did not provide detail behind the closure…

The application was sort of a mixture of iOS 7’s Notification Center “Today” View, Google Now, and Siri. It analyzed a user’s social network connections, calendar appointments, and contacts to create a customized daily schedule for its users. It would not be surprising to see Apple take the personal assistant technology from the app and embed it deeply into a future version of iOS.

Cue’s (former) CEO Daniel Gross recently sat down for a video with Robert Scoble to discuss the application (above). Giving a little bit more context on the app’s functionality, here is a bit from LifeHacker‘s review from 2012:

The app has also been removed from the App Store. Apple is yet to give a strong confirmation or denial regarding the purported Cue acquisition, but the company did give CNET the typical “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans” line.