Apple today has shared its latest iPhone XS and iPhone XR advertisement. This one focuses on Depth Control, which allows users to “get the perfect amount of blur” when taking a picture.

In the ad, Apple shows the process of taking a Portrait Mode image and subsequently adjusting the depth of field. Depth Control was introduced last year as part of iOS 12 on the iPhone XS and iPhone XR.

The iPhone XS, iPhone XS Max, and iPhone XR all support Depth Control and Portrait Mode. Even though the iPhone XR lacks a dual-camera setup on the back, Apple is still able to achieve the Portrait Mode look thanks to software enhancements.

Apple earlier this week shared a video with film director Jia Zhangke discussing Smart HDR on the iPhone XS. Zhangke also directed an exclusive Shot on iPhone short film for the Chinese New Year.

Watch the full Depth Control video below and let us know what you think of it down in the comments.

https://www.youtube.com/watch?v=4UEwCHlUZvI&feature=em-uploademail

Related stories:

  • Apple gives elevator pitch for iPhone XS with new 54 second ad
  • Apple shares fun new ad touting larger iPhone XS Max screen, better cameras
  • Apple showcases Group FaceTime in new Elvis-inspired iPhone ad [Video]
  • Apple pushes colorful iPhone XR in odd new ‘Color Flood’ ad