Apple earned the top spot in a new corporate reputation study by Harris Poll (via TechCrunch). It awarded Apple with a corporate reputation quotient of 85.63, which is enough to displace a second-ranked Google with a score of 82.82. Only eight companies earned an RQ score of 80 or above that denotes “excellent reputation.” Apple’s achievement is even more noteworthy knowing Google ranked as last year’s most reputable corporation. Facebook and Intel did not appear on the list this year at all. As for Apple’s rise:
Other findings:
Why is there no mention of Americans recommending investment in Apple’s stock? Talk about undervaluation.
- Google poaches Apple’s Senior Director of Product Integrity for secret project, maybe to work on Google X? (9to5mac.com)
- comScore: Apple ranks in top 5 online retailers for Black Friday (9to5mac.com)
