Yesterday Apple kicked off two campaigns to promote Earth Day next week, and today Apple Stores around the world are going green to signal support. The leaf portion of the Apple logo that hovers above the entrance of each Apple Store shifts from white to green around Earth Day each year, and this year we’re seeing those leaflets illuminate green a full week in advance. Apple Stores are observing Earth Day in other ways this year too…
And Apple Store employees are wearing Earth Day colors this week to promote the effort, replacing iconic blue shirts with green versions in the new off-center logo style.
Aside from showing its colors, Apple has been promoting Earth Day and its environmental efforts in full force recently. Yesterday we saw the App Store campaign with developers and WWF kick off, where proceeds from popular apps go toward the conservation effort, and E.O. Wilson partnered with Apple to offer free lessons for iPad on the environment.
Apple is also highlighting its environmental effort on the front page of apple.com, where links to the Apps for Earth campaign and Apple’s environmental microsite are front and center. There was also that ‘MacOS’ reference to OS X, which probably brought some added attention to the webpage before it changed.
Apple Stores around the world go green to raise awareness for conservation and the environment. #AppsforEarth pic.twitter.com/rgROAJ87Uy
— Angela Ahrendts (@AngelaAhrendts) April 15, 2016
Earth Day is officially observed next Friday on April 22nd:
Check out shots of this year’s green Apple Stores below:
https://www.instagram.com/p/BEOIJV5CXx6/
Earth day! #dronejournalism #ドローンジャーナリズム #japan #earthday #ginza #applestore
A post shared by A.Watanabe (@koishikawa302) on Apr 15, 2016 at 5:16am PDT
Apple Store 春仕様🌿 #Apple #applestore #earthday #green #春仕様 #fukuoka #天神
A post shared by kumico. (@kumicolle8_vogue) on Apr 15, 2016 at 5:33am PDT
Celebrating #earthday a little early at #applestore can’t every day be earth day though?
A post shared by Jon (@jonomacdono) on Apr 15, 2016 at 6:26am PDT
Hong Kong crossroads and Apple store. #hongkong #gopro #goprotravel #applestore #traveling #goprophotography
A post shared by Pete Svietnoi (@sv_pete) on Apr 15, 2016 at 5:59am PDT
