You can now buy an iPhone-connected accessory for your dog through Apple Stores as the Whistle Activity Monitor officially goes on sale in Apple’s retail stores in North America. The product was previously available through select retailers and online, but today arrives as the Apple Store’s first iPhone accessory specifically for dog owners. The company has also added some new features and dropped the price to $99 to accompany the Apple Store launch:

In addition to making Whistle more widely available to the nearly 68 percent of U.S. households with a pet (1), Whistle has announced two new tech capabilities to further simplify the important daily responsibilities of pet ownership: a brand new IFTTT (If This Then That) channel and custom in-app medication reminders.

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