Apple has announced a new Apple Pay initiative to raise funds for the National Parks Foundation, running for the first half of July.
Tim Cook explained why the company is doing it …
Apple said that the money raised would be primarily used to support conservation projects and enrich youth programs designed to inspire the next generation of park enthusiasts.
On July 15 (only), Apple Watch owners will also get the chance to earn a special activity badge and sticker set for use in the iPhone Messages app.
Finally, the App Store will highlight apps designed to help users navigate and explore national parks. Apple also notes that Apple Pay is accepted at select locations in some of the most popular parks.
