Jonny Ive, the design mastermind behind all of Apple’s decade plus of hit products, often gives some credit for being inspired by Dieter Rams.
Now, it appears that Ive has ventured into the writing world by penning the foreword to Rams’ latest book called As Little Design As Possible: The Work of Dieter Rams
Rams conversely has stated that he has profound respect for the work Ive has done at Apple. In Gary Hustwit’s 2009 documentary film Objectified, Rams states that Apple is the only company designing products according to Rams’ ten principles to “good design”. (video below)
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