While many thought we would see an iPad come in as low as $250 with the iPad mini unveiling yesterday, Apple doesn’t think it will have a problem competing with the lower priced 7-inch Android tablets on the market. In a report from Reuters, Apple Senior Vice President of Worldwide Marketing Phil Schiller defended the price point of the new iPad mini that many analysts incorrectly predicted would come in under the $300 mark. Schiller noted that even before iPad mini, consumers were choosing the $399 iPad 2 over the competitors:
Schiller’s comments are referring specifically to competitors like the Nexus 7 and Kindle Fire. During yesterday’s event, he made a point of showing side-by-side comparisons of the new 7.9-inch iPad mini next to a Nexus 7.
