Apple Takes Dominant Role In Managing Ibm Partnership Sales

A new report today (via Gigaom) has provided some more information about the alliance the two companies recently forged. According to UBS analyst Steven Milunovich, Apple has taken a dominant role in the relationship, demanding that IBM salespeople carry MacBooks pre-loaded with sales presentations created by Apple.

While IBM has mostly been building software for businesses like reators and banks, the analyst’s note indicates that the company may soon branch out into other offerings as well, potentially including supply chain applications and the like.

Apple and IBM announced their partnership last year, with Tim Cook saying that he was “really excited” about the deal. Apple later debuted AppleCare for Enterprise to help support IBM’s clients with fast response times and device replacements.