Bloomberg‘s Adam Satariano has an interesting profile out this morning regarding the usage of wearable fitness devices in work environments. The report says that some companies are offering devices, such as the FitBit, in order to track the fitness of its employees. With that information, companies are able to slice costs off of insurance plans if employees hit certain fitness data thresholds:
The companies, of course, have to partner up with insurance providers to make this happen. Interestingly for Apple users, Bloomberg’s report says that Apple has talked with two of the United States’s largest insurance providers in regards to HealthKit:
As we know, Apple is launching the HealthKit and iOS 8 app as part of iOS 8 next month, and the Cupertino-company is also working on its own fitness and health monitoring wearable device. Perhaps these talks between Apple and the insurance companies indicate that an “iWatch/iBand” insurance-related play is in the cards for the future.
