For the past few months, there seems several stories related to Apple signing a deal with someone to develop original content. While the details of how all of this content comes together in one package remains to be seen, today’s news is certainly interesting.

Variety reports that Apple has teamed up with Sesame Workshop to develop original content.

On Twitter, Ben Bajarin made a great point about Apple’s content strategy:

Unlike sports content, which has a short shelf life, original content can be valuable for decades. I still see replays of Seinfeld and Friends playing on cable. Apple’s original content deals might provide a reason for customers to stick with the Apple ecosystem in the short term, but they might also provide another revenue stream in the longterm term if they license that content elsewhere.

Apple’s content strategy is getting becoming more clear to me.

The reality is, good content is valuable, has a long shelf life, and can become long term revenue streams especially if they license it to networks after X amount of episodes. https://t.co/Y1QDc2isz3

— Ben Bajarin (@BenBajarin) June 20, 2018

I have seen quite a few new Netflix originals that my kids watch on their iPads and on Apple TV, so it will be interesting to see how much original kids themed content Apple ends up producing.

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