Apple has just announced a significant campaign to support World AIDS Day 2014 as part of its long-running (RED) program. The company will donate to the Global Fund to fight AIDS based on proceeds from its new Apps for (RED) section on the App Store, as well as a portion of online and retail sales made on Black Friday and Cyber Monday.
Apps for (RED) runs from November 24 through December 7 and consists of 25 apps with exclusive new content, in which all proceeds will go directly to the Global Fund to fight AIDS around the world. Participating apps include GarageBand, Star Walk, Threes, Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2 and several more.
Apple will also be providing customers with a (RED)-branded gift card on Black Friday based on the purchase of select products, and donating an undisclosed percentage of each sale. Just three days later, the iPhone maker will be donating an undisclosed portion of every sale made on Cyber Monday through its online and retail stores.
From Apple’s press release about the campaign:
Apple has added a new page to its website to accompany the charitable campaign.
Proud to announce our largest-ever World AIDS Day campaign. Join us in the fight and help save lives. http://t.co/QzjaL8hExI #AppsforRED
— Tim Cook (@tim_cook) November 24, 2014
