Apple To Raise Ibookstore Profile By Exhibiting At The Bookexpo America Updated Privately Meeting Publishers Not Exhibiting

According to paidContent, Apple is planning on exhibiting at the upcoming BookExpo America trade show, a first for the company. Apple will be sending an iBookstore employee Scott Simpson and their show presence is said to be significant based on a large booth in a prime location, next to publishers Random House, Disney Book Group and Macmillan. Apple won’t be selling anything, but their presence is meant to boost their position in the e-reading space and raise visibility of the iBookstore and iPad as an e-reading device.

UPDATED [May  18, 2011 1:00pm Pacific]: The original story has been updated with a quote from a spokesperson for the event confirming Apple will be privately meeting select books publishers rather than exhibit at the show.

via MacRumors