In a fun new ad, Apple is showing off its Portrait Lighting feature in the iPhone X.

The ad is set in a busy subway station and features professional lighting equipment that pops out of the iPhone X after trying to take a picture; suggesting that iPhone X takes professional, studio-like photos.

The short 30-second clip features “La Fête Noire” by Flavien Berger as the backing track. The full ad can be viewed below.

More iPhone X videos:

  • Apple’s latest ad touts iPhone X selfies w/ help from Muhammad Ali
  • Apple’s new iPhone X ads highlight Face ID in the dark, Animoji karaoke, and more
  • Apple hypes iPhone X Portrait Lighting photography in ‘A New Light’ ad
  • Apple’s latest iPhone X ads showcase Face ID, Portrait Lighting, more