Apple has fallen 24 places in a huge annual survey of corporate reputations. The Harris Poll Reputation Quotient shows that the company fell from 5th to 29th place …
Reuters reports that Google also fell sharply from #8 to #28, while Tesla saw the biggest gain, from 9th to 3rd place. Harris Poll CEO John Gerzema attributed Tesla’s climb to Elon Musk’s PR ability.
Elon Musk’s Tesla climbed […] on the strength of sending Tesla Roadster into space aboard a SpaceX rocket – despite fleeting success delivering cars on time on earth, Gerzema said.
“He’s a modern-day carnival barker – it’s incredible,” Gerzema said of Musk.“This ‘The Right Stuff’ attitude is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”
While the mythology of Apple launching endless new product categories under Jobs’ leadership is a pervasive one, it doesn’t bear scrutiny. Apple launched the iPod in 2001 with a six-year gap before the iPhone in 2007 and a three-year gap before the iPad in 2010.
Another recent large-scale survey found that Millennials feel a closer bond to Apple than to any other brand, while a bestselling book argues that Apple may be the first tech company set up for ‘multigenerational success.’
