Apple is keen to get the TV app in front of as many eyeballs as possible with opportunities to sell customers on recurring subscriptions, whether that is through reselling channels like HBO, Showtime and Starz or attracting subscribers to its collection of original content TV shows and movies through Apple TV+.

To get the app on the Fire Stick, search for “Apple TV” in the app store or use Alexa and ask “Alexa, find the Apple TV app”. You can also use Alexa to find TV+ shows directly, like by saying “Alexa, find The Morning Show”.

The TV app is available now on select Samsung smart TVs and is coming “in the future” to smart TVs from LG, Vizio and Sony.