It’s taken just two months from launch to the first Apple TV+ award nomination. The Critics Choice Association made the announcement, but Apple may not shout about it too loudly…
The nomination is for Billy Crudrup as Best Supporting Actor. Crudrup plays recently appointed news head Cory Ellison. The reaction of critics to the show as a whole has been rather more mixed, leading producers to go on the offensive.
Engadget notes that rival streaming networks dominate the nominations, but they, of course, have a massively greater number of shows.
The Morning Show producers Mimi Leder and Kerry Ehren sat down with NBC’s Dylan Byers at the Code Media conference today to talk about the task of creating content for Apple TV+ and more. Leder explained that when those early critic reviews came in, she kind of thought “they were nuts” and that they came from “Apple haters.”
“When those reviews came in, I didn’t know what show they were watching. And I just kind of thought they were nuts,” said Leder. “I just felt there were a lot of Apple haters and wanting Apple to fail.”
As for Crudrup, he told GQ he had to work hard to get into the role of the brash and eccentric Ellison.
It wasn’t the last Apple TV+ award nomination of the week, however: Apple had rather better luck with the Golden Globes.
In order to chart all of that, it’s a ton of text work for me. I have to really dig through every word, every sentence, every stage direction, so that when I’m actually on set, it’s the expression of a shit-ton of work that I’m trying to make it seem as though there’s no work at all. So, I’m mostly filled with flop sweat and covered with powder so that nobody sees it.
