As if Disney+ weren’t enough, there will be another Apple TV+ competitor from next April, in the form of NBCUniversal’s upcoming streaming service, Peacock …

We first learned back in January that the new service was on the way, though little was known then. The company shared in July that The Office would be exclusive to the service once the Netflix deal expires, and we’ve today learned a lot more – including the name of the service, after the network’s mascot.

The Hollywood Reporter has some details.

Two hit shows will be streamed exclusively on Peacock, with many others set to follow once existing deals expire.

Movies from Universal, DreamWorks Animation and Focus Features will also be included, though these won’t be exclusive.

There will also be a significant amount of original content.

More details on original shows over at THR.

What we don’t know yet is pricing,or the exact launch date.

There had been reports that Apple TV+ was going to cost $9.99/month, which made it look like a hard sell, but the company surprised with a $4.99/month price which CEO Tim Cook said should be thought of as the cost of a single movie rental. That – plus a one-year free trial with any iPhone, iPad, Mac or Apple TV – has made it a lot more appealing, but it will still be interesting to see how it fares in the long-run given the rather frequent rate at which we are seeing each new Apple TV+ competitor announced.