JustWatch, a company that provides streaming guidance and analysis on video platforms, today shared research on the market share of streaming services in the United States. The research is based on data collected during the last quarter of 2020, and it considers the most popular platforms available in the country.
Unsurprisingly, Apple TV+ was not the most popular streaming service of the quarter, but the platform was actually the last in the ranking with a market share of only 3% in the US. Apple TV+ was even behind Peacock, NBCUniversal’s streaming service introduced in July last year, which registered a 6% market share during the quarter.
While JustWatch didn’t comment on why Apple TV+ has been struggling to achieve a higher market share, it’s no secret that Apple had a difficult year in 2020 as most productions were interrupted due to the COVID-19 pandemic. As Apple TV+ has only original movies and shows, the catalog is remarkably small compared to its competitors.
Apple last week extended the Apple TV+ trial period to subscribers who already had the 1-year free trial. These users will be able to enjoy Apple TV+ for free until July 2021, while the benefit was previously supposed to end in February.
The company also released the second season of Dickinson and Servant on Apple TV+ this month, while the second season of For All Mankind premieres in February. Apple TV+ is available for $4.99 per month or included with the Apple One subscription, but you can get it for free by purchasing a new iPhone, iPad, Mac, or Apple TV.
